Milk is a valuable foodstuff that many people consume every day as it is or as cheese, yogurt or chocolate. Producing milk involves a lot of work. Yet the prices received by dairy farmers for their milk have steadily fallen since 2001. At the same time, production costs (i.e. fodder costs, rent) have risen dramatically. Tens of thousands of farmers have stopped dairy farming - with dire consequences for many regions in Europe.

To counteract this trend, prices paid to dairy farmers must cover costs. It is with this aim that dairy farmers in many countries across Europe have joined forces, creating the European Milk Board.

100% fair is 100% future for all!

Fair Milk is good for everyone. Most importantly, it ensures fair milk prices and the survival of local milk production in all regions of Europe. In this way, dairy farms and the cultural landscape that has developed over the years is maintained. This is good for farmers, as well as for everyone who lives in rural areas or spends their vacations in the countryside. It is also good for consumers. An agricultural sector that is fit for the future, together with a caring relationship with nature guarantees rural areas an economic future as well as Europe's food sovereignty.